A simple routine to keep your jewellery looking its best.
Daily Rituals, Reimagined
01 Protect — a little attention goes a long way
Jewellery, like skin, prefers a calm environment.
Perfume, creams, and harsh products? Not its favorite.
Apply everything first, then wear your jewellery.
02 Wear — the easy part
Your piece is designed to move with you.
Flexible, resilient, made to adapt.
Wear it often. Live in it.
03 Cleanse — remove what the day leaves behind
Throughout the day, your jewellery comes in contact with the world:
skin, air, water, products, movement. A simple cleaning helps preserve its natural brilliance with a gentle approach, avoiding harsh chemicals and abrasive contact.
Use a soft cloth after wearing your piece, and when needed, rinse delicately with lukewarm water and let it dry carefully.
04 Store — let it rest (yes, really)
Even jewellery needs its own space. Avoid tossing pieces together, they don’t love friction or unnecessary drama, just like us.
Keep your pieces separately, in a soft pouch or a dedicated box, away from humidity and friction.
The original Magic Wire packaging is designed to protect each piece with care, making it perfectly suitable for everyday storage. A moment of rest ensures longevity.
Practical tips for everyday use
01 - A little Reminder
Handle with intention — Flexibility is not a limit
Designed to move, to adapt, to return to its shape, your piece is made to follow you effortlessly. But flexibility is not meant to be tested.
Avoid over-stretching or playing with its shape unnecessarily.
Even the most resilient forms deserve a considered touch. Because at its core, it remains what it is, a piece of fine jewellery.
02 - A little Reminder
Keep it close — lightness can be deceiving
Its lightness is part of its beauty. You’ll forget you’re wearing it, and that’s exactly the point. But this same ease means it can slip away unnoticed.
Be mindful when taking it off, and store it with intention.
Its natural movement and flexibility can make it bounce or shift unexpectedly, a small detail that makes it feel alive, but also easier to lose.
