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Our Story

A journey through time
1960

Origins

Born from the heritage of Rancangelo, an Italian artisanal goldsmith company founded in 1960 in Vicenza, where craftsmanship, precision, and innovation have always been at the core.
2002

Innovation

Rancangelo develops and patents its proprietary memory wire technology — a flexible, shape-retaining structure that redefines how gold can be worn.
2019

The Birth of Magic Wire

Magic Wire is founded with a clear vision: to create a gold product that could be more accessible without compromising on quality or identity. In a complex moment for the market, the brand emerges as a new expression of innovation — reinterpreting fine jewelry through flexibility, lightness, and everyday wearability. Rooted in the expertise of Rancangelo, Magic Wire represents a reinvention of tradition into something entirely new.
2020-2023

Development & Growth

The brand takes shape, expanding its collections and refining its identity. A distinctive design language emerges — minimal, fluid, and defined by movement.
2024

Middle East Expansion

Opening of the Dubai office, marking a strategic step into the Middle Eastern market. A new hub to support regional distribution and strengthen international presence.
2025

Asia Expansion

Opening of the Hong Kong office, reinforcing Magic Wire’s presence in Asian markets and enabling further global growth.
Today

An International Presence

Magic Wire operates through a selective international distribution network. The brand is present in over 500 points of sale across Europe, including Italy, Spain, Portugal, Germany, Austria, and France, as well as through selected retailers in Morocco and the United States. Production remains based in Italy, where each piece is developed and handcrafted, ensuring the highest standards of quality and consistency. A global structure designed to support long-term growth while staying true to its origins.
Ongoing

In Constant Evolution

A brand in continuous expansion, driven by innovation, movement, and the pursuit of new possibilities.

Our Story

Discover the journey that defines who we are

The Concept

Magic Wire is an innovative jewellery brand born from a revolutionary and poetic idea: a fine gold wire with shape memory, capable of returning to its original form after being stretched or bent.

This “magic wire,” created through a special alloy of 18k gold and hypoallergenic titanium, gives life to jewellery that is lightweight, flexible and extraordinarily resilient.

The material allows for unusual, fluid shapes, often without the need for clasps, offering freedom of movement and a natural fit to the body.

Innovation

Magic Wire jewellery is created using a 18k gold wire with shape memory.

The diamond-cut surface reflects light with every movement, producing a subtle, almost ethereal luminosity.

Each piece is entirely handcrafted, with meticulous attention to detail, comfort and durability. This dedication defines the essence of High Jewellery, where gold remains the true protagonist.

Expression

Each Magic Wire collection is conceived as a chapter in an evolving story.

The designs are never static, yet always timeless created to be worn differently, every day.

Gold, precious stones and pearls are integrated with harmony, allowing the wearer to express individuality through movement and form.

Magic Wire’s visual identity combines vibrant yet refined colours, deliberately softened to express strength with elegance.

Fierce but FLEXIBLE
The thinking behind the brand 

Philosophy and Research beyond Shape Memory Technology

Magic Wire® is rooted in research, material culture and the study of shape memory.

Innovation is not an aesthetic choice, but a structural principle. Without research, evolution stops.For Magic Wire, imagination is a working material, just like gold itself — shaped through  discipline, experimentation and respect for craftsmanship.

This approach reflects a continuous dialogue between technique and intuition, anticipation and form.

Sustainability

Magic Wire is committed to the highest ethical, social and environmental standards. The company is a proud member of the Responsible Jewellery Council (RJC).All materials are responsibly sourced, certified and traceable, ensuring respect for people, craftsmanship and the environment.

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