Privacy policy

Last updated: 23 February 2026 MagicWire operates this store and website, including the information, content, features, tools, products and services, in order to provide you, as the customer, with an adequate shopping experience (the "Services"). MagicWire is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or any other transaction through the Services, or when you communicate with us. In case of conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy prevails with regard to the collection, processing and disclosure of your personal data. Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use and disclosure of your information. Personal data we collect or process When we use the term "personal data" we mean information that identifies or can reasonably be linked to you or another person. Personal data does not include information collected in anonymous or anonymised form, so that it cannot identify you or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, depending on your interaction with the Services, where you live and as permitted or required by applicable laws:

• Contact information, including name, address, billing address, shipping address, phone number and email address.

• Financial data, including credit card, debit card and financial account numbers, card payment data, financial account data, transaction details, form of payment, payment confirmation and other payment details.

• Account data, including username, password, security questions, preferences and settings.

• Transaction data, including items you view, add to cart, add to wishlist or purchase, return, exchange or remove, and past transactions.

• Communications with us, including information you include in communications with us, for example when you submit a dispute to customer support.

• Device information, including information about your device, browser or connection network, IP address and other unique identifiers.

• Usage information, including information about your interaction with the Services, as well as how and when you interact with or explore the Services.

Sources of personal data We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or provide us with your personal data;

• Automatically through the Services, including via your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers, including when we instruct them to implement a specific technology and when they collect or process your personal data on our behalf;

• From our partners or third parties.

How we use your personal data Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

• Providing, personalising and improving the Services. We use your personal data to provide you with the Services and to perform our contract with you; process your payments; fulfil your orders; remember your preferences and items of interest; send you account-related notifications; process purchases, returns, exchanges or other transactions; create, maintain and manage your account; arrange shipping; facilitate returns and exchanges; allow you to post reviews; and to create a personalised shopping experience, for example with product recommendations linked to your purchases. This may include using your personal data to personalise and improve the Services.

• Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products and services within our Services or on other websites, including based on items you have purchased or added to cart previously and other activity within the Services.

• Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate or take action against fraudulent, illegal, unsafe or harmful activity; protect public safety and our services. By choosing to use the Services and register an account, you assume responsibility for protecting your credentials. We recommend that you do not share your username, password or other login details with anyone.

• Communications with you. We use your personal data to provide you with customer support; respond to you; offer you effective services and maintain our business relationship with you.

• Legal purposes. We use your personal data in accordance with applicable laws or in response to valid legal procedures, including requests from authorities or government agencies; to investigate or participate in testimonies, actual or potential litigation, or other legal proceedings; to enforce or investigate potential violations of our terms or policies.

How we disclose personal data In certain circumstances we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, storage, fulfilment and shipping).

• With business and marketing partners to provide you with services and marketing advertisements. For example, we use Shopify to offer personalised advertisements with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you live, you may have the right to ask us not to share your data to show you personalised advertising and marketing based on your online activity with different merchants and websites.

• When you ask or authorise us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or integrations for access.

• With our affiliates or within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants and similar requests); to enforce terms and conditions of service or policies; and to protect or defend the Services, our rights and those of our users or other people.

Relationship with Shopify The Services are powered by Shopify, which collects and processes personal data relating to your access to and use of the Services in order to provide and improve the Services for you. In order to provide and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties that may be located in countries other than yours. In addition, to help you protect, grow and improve your business, we use certain advanced Shopify features that incorporate data and information received from you through your interactions with our store, as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected from your interactions with our store, as well as with other merchants and with Shopify itself. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for such purposes. For more information on how Shopify uses your personal data and the rights you may have, you can consult Shopify's Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data here: Shopify Privacy Portal. Third-party websites and links The Services may contain links to websites or other online platforms operated by third parties. If you open links to sites that are not affiliated with or controlled by us, you may need to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy and security of such sites, nor for the accuracy, truthfulness and reliability of the information they contain. Information you provide in public or semi-public contexts, including what you share on third-party social platforms, may also be viewed by other users of the Services and/or by users of those third-party platforms, with no restrictions on how we or third parties may use it. The inclusion of such links does not imply any endorsement by us of the content of those platforms or of their owners or operators, except as disclosed in the Services. Children's data The Services are not intended for use by minors, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided us with their personal data, you can contact us to request its deletion. As of the effective date of this Privacy Policy, we are not aware of any "sharing" or "sale" (as these terms are defined in applicable laws) of personal data of individuals under 16 years of age. Security and data retention Please note that no security measure is perfect or impenetrable and that we cannot guarantee "absolute security". In addition, data you send to us may not be secure during transmission. We recommend that you use only secure channels to communicate confidential information to us. The retention period for personal data depends on several factors, such as whether we need the data to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes or enforce other contracts and policies. Rights and choices available to you Depending on where you live, you may have one or more of the following rights regarding your personal data. However, these rights are not absolute and may apply only in certain circumstances, and we may refuse your request to the extent permitted by law.

• Right of access/knowledge. You may have the right to request access to your personal data in our possession.

• Right to deletion. You may have the right to request deletion of your personal data in our possession.

• Right to correction. You may have the right to request correction of your personal data in our possession.

• Right to portability. You may have the right to receive a copy of your personal data in our possession and to ask us to transfer it to a third party, in certain circumstances and subject to certain exceptions.

• Managing communication preferences. We may send you promotional emails and you may explicitly opt out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the restrictions and limitations imposed by local laws, you may exercise the following rights in addition to those mentioned above:

• Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of personal data for certain purposes.

• Withdrawal of consent: Where your consent is required to process your personal data, you have the right to withdraw it. If you withdraw such consent, this will not affect the lawfulness of processing based on your consent before the withdrawal.

You may exercise any of these rights by contacting us using the contact details below. For more information on how Shopify uses your personal data and any rights you may have, including those relating to data processed by Shopify itself, you can visit https://privacy.shopify.com/en. You will not suffer any discrimination for exercising these rights. We may need to verify your identity before processing your requests, to the extent permitted by applicable law. In accordance with applicable laws, you may appoint an authorised agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will ask them to provide proof that they have been authorised by you and we may ask you to verify your identity directly. We will respond to your request within the timeframes required by applicable law. Complaints If you have complaints about how we process your personal data, contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to report your complaint to your local data protection supervisory authority. International transfers Please note that we may transfer, store and process your personal data outside the country in which you reside. Where your personal data is transferred outside the European Economic Area or the United Kingdom, we will rely on appropriate transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the competent UK authorities, unless the data transfer is to a country considered to provide an adequate level of protection. Changes to this Privacy Policy We will update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory purposes. We will publish the updated Privacy Policy on the website, change the "Last updated" date and give notice as required by applicable law. Contact If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us: MagicWire Park Lane Tower - Office 3105 - Business Bay - Dubai, UAE Phone: +971 52 573 7063 Email: info@magicwire.ae For the purposes of applicable data protection laws, we are the data controller of your personal data.